The workshop included presentations from some of the leading figures in psychological science and behavioral economics, including APS Fellow and Nobel Laureate Daniel Kahneman, APS Fellow Robert Cialdini, and APS Past Presidents Walter Mischel, Susan T. APS was an organizer of the event along with the White House Office of Science and Technology Policy (OSTP), the National Institute on Aging, and the White House Council of Economic Advisers. That event brought together psychological scientists, behavioral economists, and government leaders in Washington, DC, to discuss how to incorporate behavioral empiricism into policymaking. The government’s intensified emphasis on behavioral science was significantly influenced by a May 2013 White House workshop, Psychological Science and Behavioral Economics in the Service of Public Policy, held in conjunction with the 25th APS Annual Convention. And the team’s role is about to expand: On September 15, President Obama signed an executive order directing federal agencies to incorporate more behavioral science into their activities and services. The education project was one of several that SBST, created by the White House in 2014, took on to help the federal government translate scientific findings into solving practical problems ranging from delinquent student-loan payments to wasteful energy consumption. In fact, the text messages boosted enrollment among low-income students from 66.4% to more than 72%. And the difference was largest among low-income teens and those poised to be the first in their families to attend college. The text message campaign made a difference: SBST reported that 68% percent of students who were sent the text messages enrolled in college that fall, compared with 65% of those who did not receive the texts. US government leaders have turned to behavioral science in an effort to stem the runoff.Ī group known as the Social and Behavioral Sciences Team (SBST) worked with the US Department of Education to send personalized text messages to thousands of high school students or their parents, reminding them of the tasks they needed to complete to begin college in the fall. “Summer melt” is a term applied to the 30% of urban teenagers who get accepted to college but never enroll. Advances in Methods and Practices in Psychological Science.Psychological Science in the Public Interest.Current Directions in Psychological Science.She is a former graduate of the Juilliard School of Music pre-college division and a private violin student of Itzhak Perlman. from Oxford on a Rhodes Scholarship and a B.A. Maya completed a post-doctoral fellowship in cognitive neuroscience at Stanford, after receiving a Ph.D. Building on SBST’s first year of work, in 2015 President Obama signed Executive Order 13707 entitled “Using Behavioral Science Insights to Better Serve the American People” that institutionalizes SBST and codifies the practice of applying behavioral science insights to Federal policy. In 2014, she created the White House Social and Behavioral Sciences Team (SBST) – a cross-agency group of experts in applied behavioral science that translates findings and methods from the social and behavioral sciences into improvements in Federal programs and policies for the benefit of the American people. Maya Shankar, Ph.D., serves as Senior Advisor for the Social and Behavioral Sciences at the White House Office of Science and Technology Policy.
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